You Need Great Website Copy: Quick Advice for Copywriting
Search engine optimization is an integral part of a successful website. If your website is not found then what is the point of having a website? Similarly, if your website does not have well written and useful copy, what is the point of getting it found in the search engines?
People's attention spans are shorter than ever so if your website copy does not speak to each reader personally, don't expect them to stick around, let alone come back in the future.
Karri Flatla's Five Ways to Write Web Copy That Sells article is a great quick and easy to follow introduction to writing for your website visitors. You should not be writing for the search engines only.
Although many copywriters will tell you not to write for the search engines at all, at AtoZNetVentures we do not quite agree with this. It is very rare for a webpage to find the perfect balance of content that reads well to a human and also is well optimized for higher search engine positions. The fact is, unless your website is already well established in the search engines with great PageRank and high search engine positions, you will need to modify your copy to make sure it includes the keyword phrases you want it to rank for. The key is to make sure you do not over-use your keywords (learn more about 'keyword density') in such a way that it does not sound natural when a human reads it. TIP: After writing your website copy, be sure to read it out loud to yourself. You will very quickly be able to spot when you have crossed the line.
People's attention spans are shorter than ever so if your website copy does not speak to each reader personally, don't expect them to stick around, let alone come back in the future.
Karri Flatla's Five Ways to Write Web Copy That Sells article is a great quick and easy to follow introduction to writing for your website visitors. You should not be writing for the search engines only.
Although many copywriters will tell you not to write for the search engines at all, at AtoZNetVentures we do not quite agree with this. It is very rare for a webpage to find the perfect balance of content that reads well to a human and also is well optimized for higher search engine positions. The fact is, unless your website is already well established in the search engines with great PageRank and high search engine positions, you will need to modify your copy to make sure it includes the keyword phrases you want it to rank for. The key is to make sure you do not over-use your keywords (learn more about 'keyword density') in such a way that it does not sound natural when a human reads it. TIP: After writing your website copy, be sure to read it out loud to yourself. You will very quickly be able to spot when you have crossed the line.
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