Google No Longer Uses Your Keyword Meta Tag

So it's official, Google is no longer considering your site's meta keyword tag when ranking your page (see the official Google blog post)! Okay, so this news isn't going to make a huge difference to your SEO efforts or ours. To be frank, I've been neglecting the keywords tag for some time now. Let's be honest, it's been an age since optimizing your keywords tag made any kind of real impact on a site's rankings.

The main reason we have optimized keyword meta tags for our client websites is because clients are already aware of it's existence and often look for this optimization method in an SEO company's list of services. If you were to analyze our own company websites and the keyword tags you would soon discovery many (almost all) have not changed since the site was first published.

Well, I for one am happy to hear Google is no longer considering the keywords tag simply because it will save me some time when optimizing a new site!