So How Will Google Caffeine Affect Your Website & SEO

Many of you will be aware that Google is pretty close to rolling out it's new algorithms in an update nicknamed 'Google Caffeine'. We've spent some time playing on their test servers (you can try some comparative tools setup yourself, I used http://www.comparecaffeine.com/ but there are others). As many SEOs will most likely realise, results for their clients shouldn't change very much at all if ethical SEO practices have been followed. Our clients so far seem to hold very similar or the same positions in Google to what they currently hold. This just goes to show that sticking to proper SEO strategies is important to winning the long-term race for high positions!