Search Engine Optimization and SEO Website Design Case Studies
To give you a better insight into exactly what AtoZNetVentures can achieve for your website and your company, we are providing you with a case study of one of our clients. Trial Solutions of Texas, LLC was kind enough to allow us to show you a more detailed introduction to the work we have done with them to promote their family of websites in the search engines.
The Trial Solutions Family
Trial Solutions of Texas, LLC runs a family of websites that cover different specialties of their complete range of services. Because they develop their own software and serve different client types, it makes sense for them to have different websites to target very specific markets as well as their main market.
www.TrialGraphic.com
This is the main site that is used to market all of their services to all clients. This site is the flagship site for their firm and is also the site that receives most of the search engine marketing attention. AtoZNetVentures has been working with this site right from the beginning (read their testimonial). They approached us with an existing website and an idea of the keyword phrases they wished to target. We researched their keywords and after detailed consultation with them, settled upon a list that included priority keywords for phase 1 and secondary keywords for phase 2. The idea was to work on the most important phrases first so that the website was very well optimized for the most competitive phrases they wanted to go after. Naturally, these phrases would take longer to gain high positions first and so it was important to get moving.
Trial Solutions' existing website was quickly restructured so that it had SEO built in. This of course also meant it needed to be a very search engine friendly website that would not cause any problems for spiders to find and index all pages. For this stage to be completely effective, the proper keyword research and consulting were essential.
Once we were happy that their website design had been optimized from the ground up we were happy to proceed with the SEO for all pages. Each important page of the site was optimized for relevant keyword phrases - these were keyword phrases appropriate for a page's content that were also phrases people actively search for in the search engines. This work included optimization of copy and copywriting to ensure the correct use of keywords was achieved.
In parallel to this SEO work, a link campaign was launched to promote the site to other websites of similar subjects (i.e. law-related websites). This involved both paid linking and non-paid linking strategies.
AtoZNetVentures worked very closely with Trial Solutions with all content of the site and also as the site grew with more pages and services as the company itself grew. This goes on.
If you are interested to hear about AtoZNetVentures from the President and CEO of Trial Solutions of Texas, LLC please read his testimonial.
We look forward to helping you with your website in the future!
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