Bad Website Design Can Have a Serious Negative Impact on SEO
Many website designers don't realize that their beautiful design can very seriously reduce the search engine optimization potential of a website. There are a number of factors that should always be considered and discussed before a design should even start. It is important that when search engine optimization is a priority or even a part of the marketing plan, certain design features are a help or a hindrance to a website's online marketing requirements.
A Website Design Without Built-in SEO is a Bad Website Design
In our view, it is pointless having a website if it does not give you, your company or your product a presence in the search engines. Of course, some company's do not need to depend as much on search engines but these companies tend to be very large corporations with brands recognized worldwide and extremely large marketing budgets.
Design Features That May Cause SEO Problems
Reading about our built-in SEO website design service will give you an idea of what we consider to be bad for SEO because we create websites that avoid these common optimization pitfalls (read about our SEO Design Process). Some common design flaws include..
- navigation links that spiders can't follow
- too much useful 'keyworded' content being embedded in images
- code-heavy webpages
- links to other internal pages that do not pass on any SEO benefit
- lack of useful content
- improper use of title and meta tags
- keyword-stuffing and abuse of alt text
- ..and more
Please contact us today to discuss how we can provide you with a design that ensure it will be an effective part of your SEO campaign
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