SEO Dictionary - 'The A to Z of Search Engine Marketing'
We have put together a reference for you defining various industry terms introduced on our site that you may not be so familiar with. Even if you are aware if these search engine marketing terms, you might find it useful to read our definitions anyway.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A
algorithm
alt text
anchor text
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B
backlink (aka 'incoming link')
blackhat
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C
competitor
content (aka 'copy')
copy (see 'content')
crawl
crawler (see 'spider')
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D
description tag (<meta name="description" content="">)
directory
doorway page (aka 'information page')
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E
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F
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G
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H
head (<head>)
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I
inbound link (see 'backlink')
incoming link (see 'backlink')
index
information page (see 'doorway page')
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J
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K
keyword / keyword phrase
keyword stuffing
keyword tag (<meta name="keywords" content="">)
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L
link popularity
link text (aka 'link anchor text')
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M
meta tags
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N
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O
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P
PageRank™
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Q
quality links
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R
reciprocal links
robot (see 'spider')
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S
spam
spider (aka 'crawler' or 'robot')
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T
title tag (<title>)
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U
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V
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W
whitehat
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X
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Y
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Z
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