6 minutes to search engine domination

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SKINNY VERSION of SEO Web Design & Development:

Spiders—Getting Your Web Site Noticed by the Search Engines

Many people hate spiders because they creep and crawl. Much like their counterparts, search engine spiders crawl through all web sites searching for relevant content that relates to the millions of searches requested every day. Helping search engine spiders crawl through your site is essential in getting your website noticed by the search engines.

For a spider to find your web site, it simply must be designed and developed with built-in search engine optimization (built-in SEO) techniques. SEO incorporates techniques that help your website be found by search engines such as Google, Yahoo, and Bing (MSN). You can employ a great web designer that creates a beautiful site. However, if the search engines are not finding your site, is anybody?

Built-in SEO techniques include:

• The creative use of keywords selected in Step 1 in your web site’s navigation, design structure and code, navigation elements, images, interactivity elements, effects / features, etc...
• Creating a design and code that is search engine friendly. This means developing the site so that there are no issues preventing the search engines from finding all your pages that should be included in the rankings.
• Designing the site so that important keyword-containing content is quickly found by the search engines.
• Optimizing other elements of the site to make them contribute to improving search engine rankings.

To get the search engines to fully crawl your web site and choose to rank it higher than your competitors, playing the built-in SEO card is an effective and powerful strategy. Don’t waste your money on a great design that won’t bring the search engine traffic your site needs.

> Go to STEP 3: SEO Services to Out-Rank Search Engine Competitors

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ROUNDED VERSION of SEO Web Design & Development:

Beauty & Brains

A great web site has beauty and brains. The beauty is in the design of the site. Have you ever searched for a product and found web sites that looked like they were done by high school students? Were you impressed enough to buy those goods or services? Your web site is often the first exposure potential customers have to your business. If your web site is not professional and well designed, people are likely going to look elsewhere.

A smart web site is one that can be found easily through the search engines. Search engine optimization (SEO) techniques will very effectively drive targeted traffic to your web site. Planning for implementing SEO techniques involve:

1. Preparing your site. What do you want your site to do? Determining this will help your web designer plan for keywords, titles and descriptions that will help you rank higher in the search engines.
2. Researching your competitors. When you know what your competition is doing, you can position yourself to compete.
3. Getting the right keywords that will get you found by your potential customers. If you don’t have the right keywords, the search engines are not going to find your site.

Using Built-in SEO Techniques from the Start

Built-in search engine optimization techniques are central to successfully achieving high rankings for your web site in Google, Yahoo, and MSN / Bing. Our SEO techniques are built into the core of your web site and include…

• The creative use of keywords (already researched and selected in Step 1) in your web site’s navigation, architecture (design structure and code), navigation elements, images, interactivity elements, effects / features, and so on.
• Creating a web site architecture that is search engine friendly. This means developing the site so that there are no issues preventing the search engines from finding all your pages that should be included in the rankings.
• Designing the site so that important keyword-containing content is quickly found by the search engines.
• Optimizing any other elements of the site to make them contribute to improving search engine rankings.

Search Engine Friendly Design—Spiders and Robots

Spiders and robots are the key to getting your web site indexed in the major search engines. These small programs follow links from one web page to another. Along the way, they index HTML content for the search engine to store and analyze. If your page cannot be found, then it will never be listed in the search engine.

Why SEO Web Design is so Important to Your Business

• Without SEO web design you may have a great looking web site but no one will find it. How much money will you lose if your customers are not finding you online but are finding your competitors?
• If you wait to incorporate SEO techniques AFTER your web site is completed, you could spend twice the amount of money you would have if you had just incorporated these techniques from the beginning.

Finding the Right Person to Create your Website

You can hire a graphic designer to do your website that will do a great job. But most graphic designers are not familiar with search engine optimization or how to build a site using these techniques. A marketing firm may be able to help you get higher rankings with the major search engines. However they are not graphic designers that know how to create an aesthetically pleasing web site.

A great SEO web site designer will incorporate a beautiful and unique design and search engine optimization from the beginning. Each picture that is placed and all of the copy that is written will be added with the thought of how it relates to you being found in the search engines.

Don’t waste your money on a great design.

BACK TO START: Search Engine Marketing Domination Process