Houston Pay-Per-Click Services Getting You Instant Quality Traffic
Pay-Per-Click, PPC, ad marketing through Google, Yahoo! and Bing can be an extremely effective business generating strategy for you if it is managed correctly. You can benefit from our experience in pay-per-click ad management. We will work with you to develop a PPC ad management solution that will meet your budget requirements while still providing you with high quality targeted traffic.
You Get a PPC Plan that Fits Your Business Market & Budget
You must have a clear budget planned for your pay-per-click campaign and stick to it until it needs updating. Once you have a realistic budget decided we'll provide you with specialists who perform thorough research to develop effective ads targeting your important keywords and driving quality traffic. All of this is done while putting your monthly budget to the best possible use. We get a kick out of achieving great PPC traffic at a great bid price!
How do we get great traffic at a great bid price...?
We Study Your Company, You Industry and Your Competitors to Find Great Keywords
As with all of our services, it all begins with an analysis of your industry keyword phrases and your competition. Successful PPC revolves around targeting the keywords that will convert to sales for you. A thorough understanding of your keyword phrases is very important to us so we can plan a campaign that devotes appropriate spending and time according to keyword priorities.
How Your Campaign is Organized Affects Performance of Your Ads. We Have it Covered
Organization of your Google AdWords PPC campaign can have a very direct influences on performance and getting it right from the very beginning is essential. We'll plan your campaign for maximum effectiveness based on experience and strategies we have honed over the years.
Careful Allocation of Keywords to Ads then Matching to Landing Pages
The content of your ad's target page has a strong impact on it's rank and bid. Google, for example, takes into account the actual content on the page your ad points to. If your target page is poorly optimized for your PPC ad your bid/position relationship is affected negatively. This is where SEO has a very positive effect on your PPC campaign. We carefully analyze and allocate pages to keywords for 'maximizing rank while minimizing cost' - this is our PPC mantra!
Your PPC Ads Need to Attract Clicks as well as Satisfy Search Engine Algorithms
Ads written solely for high positioning in 'sponsored' results simply aren't effective. The ad titles and descriptions need to include your keyword phrases but also speak to people using the search engine. Did you know that if your ads have a low 'click-through rate' compared to your competitors your bid price can be affected? Your PPC expert uses strategies to write ads that attract clicks and receive higher placements.
Sticking to Your Budget by Managing Bid Prices
Everyone needs to have a clear budget when utilizing pay-per-click marketing. Before your PPC campaign starts, we will have already consulted with you on an appropriate budget based on your keywords, goals, our research and your own financial constraints. When the campaign begins we set bid prices to get the best performance for your money and we continuously monitor them like bidding hawks. As mentioned earlier; We get a kick out of achieving great PPC traffic at a great bid price!
Performance Analysis & Evaluation of Your PPC Campaign in order to Improve
An essential part of your pay-per-click campaign involves frequently analyzing the performance of your ads and looking for ways to improve. Improvements we look for are aimed at increasing targeted click-throughs while maintaining your required budget. This could involve trying new keywords, increasing or decreasing bids (depending on each keyword phrase), re-writing existing ads, creating new ads and so on. Setting up a campaign and leaving it to tick away is a dangerous approach to pay-per-click marketing.
Contact Our Houston Pay-Per-Click People Today:
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