Organic Houston Local SEO Services
Many small to medium sized businesses depend largely on customers from their immediate area of business. If this sounds like your company, then local search engine optimization will be a vital part of your online marketing plan. Your website will benefit a great deal from a properly planned local SEO campaign that begins with careful keyword selection to ensure your site is found for very targeted keyword phrases that will convert a higher proportion of your visitors into paying customers.
Your Website Conversion Rate Will Increase with Professional Local Search Engine Optimization
Ask yourself a few very important questions and you will quickly understand why it is now incredibly important that you do something about marketing online to your local audience. Ask yourself the following questions then click on each one in turn to learn why each question must be addressed and how we can help you:
- Does your website sell a service or product to local customers?
- Does your company have a presence on Google+ Local?
- Does your company have a presence on local citation and internet yellow pages (IYPs) sites?
- How important is local keyword selection to your business success?
- Is your website positioned well in the search engines for local keywords?
- Is your website properly optimized for local-specific searches?
If your business depends on customers your local area then website traffic from anywhere outside of that is mostly irrelevant. It doesn't matter how much traffic you get to your website if it is all outside of the area you are able to sell or cater to. It's the same with any SEO campaign - the amount of traffic is not the ultimate goal but rather the amount of targeted traffic. With our Local SEO services you get traffic to your site that is very targeted for your city or town. In other words, our goal is to generate traffic to your website from local potential customers.
Without a doubt, Google is the most important search engine in today's market and so anything important to ranking well in Google for local searches is essential. Google+ Local (formally known as Google Places) is a vital part of local SEO. You need a Google+ Local page that is going to perform well for your business. We can help you get it set up and optimized professionally. If you already have a Google+ Local page for your company then we'll get it optimized and working with your website and other local business profiles. Consistency is important across all your online profiles and we'll make sure you get the full benefit.
When it comes to local SEO, the search engines build an overall local picture of your business based on online company profiles, any customer reviews, and your website. By combining these various sources they are looking to compare their resulting overall profile for your business with your competitor profiles. Whoever has the strongest local presence has a great advantage over the rest. By creating / updating and editing online profiles for your business in important Internet Yellow Pages (IYPs) sites like Yelp, CitySearch, SuperPages, InsiderPages, etc., we are reinforcing your overall local profile and showing the search engines that your website is very relevant to keyword searches for your local target market.
If you have experience and knowledge about SEO then you will understand that a successful SEO campaign is only possible when the final keyword phrase list is carefully researched and chosen. The keyword selection process is central to your SEO success. It is a complete waste of time and money getting your website highly positioned for keywords that are irrelevant, unspecific or never searched for to finding your business website. With local SEO, the keyword selection process is taken a step further and keywords specific to your area of business are included as necessary, such as cities, states and even countries. We will work with and advise you on recommended local-specific keywords will be important as well as how to build these in to your website's final keyword phrase list. At the end of the day, we want to help you get very targeted traffic to your site as the more targeted your search engine traffic is, the higher your percentage of website conversions will be to paying customers.
The most obvious way to check if your website needs professional search engine optimization help is to examine the current positions of your website in the search engines. Google is the most important English language search engine as so it makes sense to start there. Go ahead and do a few searches for phrases specific to your area of business. For example, if your are a guitar teacher offering private lessons in Houston then search for phrases like 'Houston guitar teacher' or 'Houston guitar lessons' and so on. If you run a larger operation covering a few cities you might target keywords such as 'Houston guitar teacher', 'Dallas guitar teacher', 'Austin guitar teacher', etc. The point is this; your site must be positioned highly for locally-relevant searches if you are offering a service or product to a specific geographic area of business. If your site is not positioned highly for local searches then most, if not all, of your search engine traffic will not convert into income.
Did you know that Google analyzes the street address you display on your website and looks for a format that meets it's standards? Did you also know that Google takes into account how you display your street address throughout your site to compare it with your competitor's to decide whose site is the most deserving of the top spot for a local-specific keyword phrase? Your website must be optimized with local SEO in mind if it is to dominate the results for searches relating to your area of business. We will ensure that your business website is professionally optimized for localized keyword phrases. Just like any other important keyword for your site, the name of your city/town, state or even country must be treated as a very important keyword. With our local SEO services get the expertise we have drawn from continually placing client websites at the top of the search engines for their local-specific keyword phrases.
Your Site and Your Business Needs Local SEO
Without our local SEO services your website could be missing out on the very market that your business relies on. Your site must generate leads that turn into customers and if you operate a business that services one or specific geographic marketplaces these leads must come from those places. Successful local SEO is what achieves this from organic positions and our professional services will provide this for your website. Get in touch with us now to start working towards a more targeted site that converts more local leads into more paying customers.
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